We build it around how you work.
Custom management systems, internal applications, CRMs, client portals, workflow automation and AI-powered tools, designed around your actual process rather than someone else’s idea of it. When an off-the-shelf product is genuinely the better answer, we say so and help you set it up properly instead.
How it’s priced
Fixed price, against a written scope
Every build is fixed price against a written scope, paid across delivery milestones. Final pricing depends on the number of workflows, the systems to be integrated, the state of the data and your production requirements.
Typical timeline
A single automation is 2 to 4 weeks. A prototype is around 6 weeks. A production system is 3 to 6 months.
The problem
Your business has been reshaped to suit software you don’t own.
Off-the-shelf products are built for the average of a market. If your process is the reason customers choose you, the average is exactly what you can’t afford to adopt. So the team adapts: extra fields used for the wrong thing, a stage that means something different to each department, an export into a spreadsheet because the report you need doesn’t exist.
- Paying per seat for features nobody uses, and missing the one you need
- Workarounds that each cost ten minutes, several times a day
- Reporting assembled by hand because the system can’t answer the question
- Your data inside a platform you can’t export cleanly or move away from
- Price rises you have no leverage over, on a system you now depend on
The solution
Software shaped around your process, owned outright by you.
We design and build the system your business actually needs: the stages you really use, the fields you really capture, the reports you really send. Then we hand over the source code, the infrastructure and the data on final payment. Automation and AI go in where they remove real work, not because they’re on the brief. Ergo CRM is a working demonstration of what this looks like: a complete white-label CRM we built and operate ourselves, and which we’ll walk you through before you commit to anything.
- Built to your process, including the exceptions that break generic tools
- No per-seat licence: adding people doesn’t increase the bill
- Source code, infrastructure and data transfer to you on final payment
- Integrations with the systems you keep, so nothing is retyped
- Automation and AI applied where they remove work, and nowhere else
- Documented to a standard another engineer can pick up
Exactly what lands in your hands
- A written specification and a fixed price, agreed before any build starts
- The application itself, deployed to production infrastructure
- Authentication, roles and permissions where the system needs them
- Integrations with your existing tools and data sources
- Admin tooling and the reports you actually send
- Monitoring, alerting, backups and a deployment pipeline
- Source code, documentation and a handover another engineer can follow
- A post-launch tuning window once real users are on it
What this looks like in practice
Illustrative scenarios based on the kind of work this service exists to do. They’re examples, not client case studies.
A management system for how your business really runs
Jobs, clients, stages, documents and reporting in one place, with your terminology and your workflow. The thing the spreadsheet estate has been pretending to be.
A CRM that fits the trade you’re in
Ergo CRM, configured to your pipeline and your language, white-labelled to your brand. We’ll show you it working before you commit to anything.
A client or supplier portal
A place for the people outside your business to see their own information, upload what you need and track progress, without an email chain.
Workflow automation between systems you keep
The retyping, the chasing, the copy-paste between two products that will never integrate properly. Removed, with error handling and alerting so you know when something needs a human.
AI where it removes real work
Document extraction, drafting, classification, summarising and search inside your own systems and on your own data. Behind an abstraction, so the provider can change without the application moving.
Replacing a product you have outgrown
Migration off a platform that no longer fits, including getting your data out intact and keeping both systems running until the new one is trusted.
How the engagement runs
- 01
Specification
We write down exactly what’s being built, what it doesn’t do, and what it costs. You sign it before anything is made.
- 02
Design
Data model, interface and integration points, reviewed with the people who will use it every day.
- 03
Build
Weekly demos against the specification. You see progress in the real application, not in a status report.
- 04
Deploy and hand over
Tested on real data, deployed to production, documented, and handed over with the source code and the credentials.
Fixed scopes, fixed prices
Every build is fixed price against a written scope, paid across delivery milestones. Final pricing depends on the number of workflows, the systems to be integrated, the state of the data and your production requirements.
Single Workflow Automation
One high-value workflow, built properly and deployed to production.
- 1 end-to-end workflow
- Up to 3 integrations
- Error handling and alerting
- Runbook and handover
- 30 days post-launch support
Multi Workflow Automation
A connected set of workflows across a department.
- 3 to 5 workflows
- Up to 8 integrations
- Shared data layer
- Monitoring dashboard
- 60 days post-launch support
System Prototype
A working, deployable prototype that proves the concept with real data.
- Architecture and data model
- Core interface
- One or two automated or AI capabilities
- Deployed staging environment
- Validation with real users
Production System
A management system or internal application your team depends on daily.
- Full application build
- Authentication, roles and permissions
- Integrations with your stack
- Admin tooling and reporting
- Monitoring, backups and CI/CD
Advanced Platform
A multi-tenant platform serving many organisations, with bespoke AI at its core.
- Multi-tenant architecture
- Organisation-level access control
- Bespoke AI pipelines and evaluation
- Audit logging and governance
- Performance engineering
Support & Maintenance
Ongoing monitoring, maintenance and iteration on systems we have built.
- Monitoring and incident response
- Integration and dependency maintenance
- A monthly iteration allowance
- Named point of contact
- Quarterly review
These are launch positioning prices, not quotes. Final pricing depends on scope, integrations and data quality, and is fixed in writing before any build starts. See all pricing.
What a bespoke system looks like
Ergo CRM
A white-label CRM you can rebrand and run as your own.
A complete sales, marketing and service CRM built in house. It runs with no build step and no backend (open it and it just works), and the same codebase becomes a multi-user team workspace when you connect it to one. It’s also the clearest example of what a bespoke management system from us looks like.
- Rebrand the workspace name, accent colour, currency and locale without touching code
- Rename, recolour and reorder pipeline stages to match how you actually sell
- Runs standalone with zero backend, or as a shared multi-user workspace
We can build it for you, or teach you to build it
Different problems call for different answers. Here’s how to tell which one you need.
Hire us to build it
- Best when
- The system is business-critical, handles payments or personal data, or has to be right first time.
- You end up with
- A finished, deployed system, documented and handed over.
- Your team’s time
- A few hours a week for reviews, decisions and testing.
Learn to build it yourselves
- Best when
- You keep needing smaller internal tools, or you want to own and evolve a system without us.
- You end up with
- A team that can build, and a working tool they built themselves.
- Your team’s time
- Significant. They’re the ones doing the building, with us alongside.
The two combine well: we build the core system, then train your team to maintain and extend it. And if you aren’t sure which you need, that’s exactly what Consultancy & Strategy is for, even when the honest answer is neither.
Bespoke Solutions, answered
Sometimes, and we’ll tell you when. A build has a capital cost a subscription doesn’t, and if a product genuinely fits your process you should buy it. The case for bespoke is strongest when the workarounds are costing real hours, when per-seat pricing is scaling faster than your revenue, or when the process is the thing that makes you competitive. We do that arithmetic with you before you commit, and we’ll talk you out of a build if it’s the wrong answer.
Yes. Source code, infrastructure and data transfer to you on final payment. The handover includes documentation and a deployment another engineer can perform. There’s no lock-in and no licence to keep paying us.
You have three options and we’ll support any of them: we iterate it under a support retainer, your own team maintains it (that’s exactly what the Education service is for), or you hand it to another firm. It’s documented so that the third option is genuinely available to you.
Yes, and on systems work it’s often the cheaper route. We build alongside an internal team and hand over progressively, rather than us maintaining it indefinitely.
Whichever suits the task, kept behind an abstraction so it can be swapped. We document exactly which provider sees your data and in which region, and we don’t send your data to a provider that trains on it without your explicit sign-off.
Autonomous agents are in development here and deliberately not for sale yet, because the evaluation and guardrail work isn’t finished. Most requests described as needing an agent are better served today by a workflow automation or a system with an assistant built into it, and we’d rather sell you the thing that works.
Next step
Ready to scope a system built around you?
Five short questions about the business, the problem and the budget. We’ll come back with a view on scope and cost.